The Principal Hotel, Manchester
A refuge in the capital of cool.
With its clock tower and striking Victorian architecture, this year's NDA venue is an unmistakable landmark in the city's skyline. A magnificent, terracotta Grade II listed building, the hotel has a history dating back to 1890, when it first opened as The Refuge Assurance Company headquarters. After a recent, extensive refurbishment the hotel boasts one of the North's largest ballrooms and striking interior decor. The obvious choice to us when deciding to bring the awards back to Manchester.