Ashton Sixth Form College Entrance
The new Reception / entrance building at Ashton Sixth Form College, completed in May 2014, replaces the previous unassuming and concealed entrance to the college. The construction value of the project was £550,000.
Branding is part of every business, no matter how big or small. Effective communication of the ‘brand’ can assist in building bridges and forging relationships with a target audience. A ‘Brand’ can be viewed on many levels, from the core values at the heart of an organisation to the delivery on a promise to its audience, from its beliefs and attitude through to the way it presents itself both virtually and physically. Brand and Identity are closely linked and the starting point of our thought process for the Reception Proposal was to consider the question ‘what is the identity of the College?’ Similarly to the ‘brand’, the identity will be decoded in many ways; however we are interested in how the physical manifestation of the college is perceived. Ashton College has a substantial offer, spread over its campus in a number of buildings, all of which have a varying degree of historical styles and designs. This disparity and difference in architectural typology is a common scenario nowadays, especially in those organisations which may have developed over extended periods of time in a fluid manner. In light of the absence of a cohesive architectural generator, the new building drew inspiration by what we believe is the strongest identity marker for the College - its ‘corporate logo / brand’.
Spatially, the Reception area provides a dramatic, naturally lit, dynamic space, simple, intriguing and memorable.