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Moduleo Design Floors

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Moduleo Design Floors
Promising a fresh approach to the UK LVT market, Moduleo launched in the UK in May this year. As a division of the IVC Group, world-class manufacturers of vinyl floor coverings, Moduleo offers an exciting alternative for those looking for commercial and residential flooring solutions.
With a diverse range of durable, stylish products as well as excellent customer service and unparalleled “green” credentials, Moduleo has made a significant impact on the UK flooring market.
In the 6 months since the launch of the company, Moduleo has gained 200 plus retailers across the UK and has experienced a 50 per cent increase in month on month sales.
The growth of the brand is also apparent through the success of its innovative new website as web traffic has also soared; growing 25% each and every month since its creation.

Filling a gap in the market
Unlike other leading LVT flooring manufacturers, Moduleo offers something unique: environmentally friendly, luxury vinyl flooring.
Moduleo’s purpose-built, state of the art and eco-friendly production plant in Avelgem, Belgium is just one of the ways the company is proud to be doing things differently.
With ongoing investment in green energy, Moduleo is proud to say that up to 70 per cent of the energy used in the manufacturing process will be generated by 3 wind turbines, coming on line in 2013.
David Bigland MD of the UK and Eire, comments: “By investing in our own wind farm, our factory will become energy-independent in the not-too-distant future and will operate entirely on its own wind energy.”
All Moduleo products contain up to 50 per cent recyclable material of verified origin and are themselves recycled, whilst our Belgian production plant meets the strictest EU air and water pollution policies.
Unlike other LVT manufacturers, Moduleo tiles are only shipped from Belgium, rather than the Far East which saves on unnecessary transportation and is much kinder to the planet.
Moduleo design flooring is not only eco-friendly in production, but also in practise as cleaning does not require harsh chemicals and our products also contain heat insulating properties to cut down on heating requirements.
David comments: “We see green technology as a key selling point to our product as we know that consumers are as conscious as we are of the earth’s precious natural resources. We hope that both retailers and consumers who are looking for sustainable flooring solutions will think of Moduleo first!”

A step above the rest
Designed to reflect the unique patterns and textures found in nature, Moduleo design flooring combines the authenticity and beauty of natural products, with the rugged durability of innovative vinyl technology.
The Moduleo range allows for endless creative possibilities, as each of its planks has its own personality; avoiding pattern repeats and giving a truly unique look to any space. This is because Moduleo flooring is created on huge templates – much larger than any of its competitors, thus making its products, the most unique on the market.
With unique Protectonite PU technology, Moduleo flooring is scuff and stain resistant, hygienic, sound absorbent and moisture-proof. This makes Moduleo design flooring ideal for any room in the home including bathrooms and kitchens.
With unrivalled eco-credentials and a minimum 15 year guarantee, Moduleo commercial buyers and consumers are given the ultimate peace of mind.
Available in both a traditional LVT construction and a simple-to-install Click system, Moduleo holds a strong cross-consumer appeal, making it ideal for any modern space.
Be it home, office, or commercial, Moduleo offers luxury solutions for the ultimate in natural-looking and durable flooring.

Unique technology
The unique production process that goes into every Moduleo tile and plank is based around a unique multi-layer technology; formulated to create the ultimate hard-wearing floor.
Manufactured on a purpose-built production line, this multi-layered technology offers exceptional resilience, appearance and thermal protection for our customers.
To the strong backing layer which ensures dimensional stability, Moduleo apply a printed design layer, followed by a transparent “wear layer”. A further Protectonite PU layer is then applied, offering extra resilience against scuff and scratches, as well as a water-proof and uniquely-textured finish.

One successful marketing campaign
Moduleo has rolled out a hugely successful marketing campaign since its launch in May this year.
As well as an investment in above the line advertising in both trade and consumer titles up and down the country, the brand has invested in an extremely successful PR campaign as well as building a bespoke website.
Designed and built especially to be as user-friendly as possible, and to allow users to easily browse through the vast range of products in the Moduleo range, the company website has increased visitor numbers by 25% each and every month since its launch in May 2012.
This brand and marketing campaign has successfully spread the word about Moduleo and sparked interest in the brand up and down the country.

The choice is yours...
Moduleo produces a diverse range of luxury vinyl flooring in a large selection of colours and finishes. Moduleo flooring is available in both a traditional LVT construction as well as a simple-to-install Click system which holds a strong consumer appeal due to its added flexibility.
Moduleo offers three flooring collections:
Select: The ultimate fashion flooring. Scuff and stain-resistant, waterproof and with a natural finish, our Select range is ideal for domestic use and light commercial applications.
Transform: With a thicker wear layer, our Transform tiles are ideal for domestic and commercial use.
Click: Easy-to-install flooring which securely snaps into place without the need for underlay or messy adhesives. Available in both residential and commercial performance categories.

For further information
For more information on Moduleo Design Floors, please visit:
Press Contact
Sarah Crossley
One Marketing Communications
0161 968 6910